fSports Group

BOUTIQUE SPORTS MANAGEMENT

ABOUT US

f Sports Group (FSG) is a boutique sports management agency, representing and managing world-class sports and other high-profile personalities, and staging a wide range of high-profile events. FSG is bringing business and sports together through sponsorships, endorsements, a global network of inspiring, influential people and companies, and through high-profile events. The agency is moreover working with world leading brands, rights holders, and media companies, and is specialising in three business areas:

  • Client Management
  • Events
  • Corporate Consulting

The team behind FSG has a boutique approach using 30+ years of experience in the business of sport and is the most experienced agency in the industry in Denmark. FSG is the front figure in Denmark when it comes to sports and event management, branding, marketing, sponsorships, endorsements, and PR, and is bringing it all to a global scale.

Meet the Team

LATEST NEWS

Exclusive Talk Show 2026 - Alba Larsen & Kevin Magnussen & Tom Kristensen
Published on 26th April, 2026

For the first time ever, Kevin Magnussen, Tom Kristensen and Alba Larsen, will join each other on stage for an unforgettable night.

A STRONG MATCH: AZETS X DANSK HÅNDBOLD
Published on 16th January, 2026

At the end of 2025, Azets and Dansk Håndbold joined forces in a one-year sponsorship agreement, making Azets an official, exclusive partner.

THE WORLD'S BEST HAS FOUND HIS DREAM PARTNER: MATHIAS GIDSEL AND NORDIC DREAMS ENTER INTO A COLLABORATION
Published on 15th January, 2026

He's just been named Denmark’s Sports Personality of the Year 2025, and for the second year in a row he's officially the world’s best handball player.